
About me –
Coaching & Strategy
I am a systemic coach and work with individuals and teams at turning points – where things become complex, the weight of responsibility is felt, and clarity is lacking.
My background is in the digital economy. I understand the dynamics of growth, pressure and change, and today I work at the intersection of inner clarity and business decision-making.
I explore topics at the intersection of work, society and responsibility – in my work, in projects and in my writing.

What I stand for
We should stop just going through the motions
For 10 years, I led teams and acted as a bridge between management and staff – often as an unofficial counsellor. Today, I work as a university-certified systemic coach, facilitator and consultant with people from the digital economy, media and culture, at the intersection of inner clarity and business decisions. Coaching doesn’t solve structural problems. But it gives you the strength to remain steadfast and effective, even in times of crisis.
We deserve to live and work better
We deserve a better world of work. One in which leadership provides support and responsibility is shared. I have seen how work can thrive when high performance does not come at the expense of health. I wrote about this at Brave New Work and in my newsletter HEISE SCHEISE. At re:publica 2026, in my talk ‘This email can’t kill you’, I demonstrated body-based exercises for stressful situations in the digital space. The talk was among the top 10 per cent most-viewed at the conference on YouTube.
We must keep democracy alive
For many years, I have been supporting projects that aim to operate in a democratic, collaborative and public-interest-oriented way – including Krautreporter, Übermedien and Mein Grundeinkommen. In 2024, I brought together my knowledge of crowdfunding, memberships and subscription-based funding at Steady Growth College, and I now pass this on to media professionals, NGOs and organisations as a three-stage process. Sometimes I also provide long-term support for suitable projects.
We can finally talk about death
Hardly anyone talks about it – but it affects us all. Some time ago, I wanted to become a funeral orator, and then even a funeral director. Things turned out differently. In 2022, I led a digital awareness project at Germany’s largest funeral home. Our question: How can we encourage people to come to terms with death? Talking about death enriches life. It puts things into perspective: what remains when projects, status and to-do lists no longer matter.
Clients from industry, the media and the business sector (including Sony Music, Hilti and Lanxess)
> 10 years’ leadership experience in marketing & communications in the digital economy
> 10 years’ experience in building start-ups and digital business models


And before becoming self-employed?
I was Director of Marketing at Steady and Makerist. I trained as a yoga teacher in India. I was a journalist in training at Cosmopolitan. I launched my own DIY magazine (20,000 copies). I spoke on television. I was named one of the 30 under 30 in the communications industry. I served on the jury for the PR Bild Award . I steeled my nerves. And I learned how to lead with a focus on needs.
